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An essential part of any marketing plan...
LeadPartner.com is owned and operated by Brilliant Applications, Inc. BRILLIANT launched LeadPartner.com to capture a share of the booming online mortgage lead generation industry. 2 years later and more than $1.5M in leads sold, LeadPartner.com, along with ApplyFree.com, have earned a respectable name in the industry.

Brillant has taken key components from ApplyFree and LeadPartner and fused them into a new, more powerful system. This complex system is scalable, replicatable, and customizable to its owners needs. The bulk of the system is its administrative interface and lead database. Featuring advanced PHP and MySQL programming, LeadPartner is state-of-the-art, and easily adaptable to remain up-to-date.


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There is nothing to install on your computer. LeadPartner is a stand-alone, web based application. Run the system from anywhere in the world! We designed and built LeadPartner to give the administrators and users full control over the data from anywhere in the world. You can query, search, modify, reject, assign and export leads; Create, view and modify users and affiliate data; Control which users receive leads from specific affiliates, and much, much more!

With built in cost and sales tracking, the system has evolved into more than your typical LMS. LeadPartner is a powerful revenue generator, a profitable tool, and a B2C website including personalized email accounts.

LeadPartners advanced programming allows for easy modification of any segment of the system, should you choose to add additional functionality. Inbound leads are screened through real-time email and IP verification, along with numerous rules to control lead quality. (state matches area code, etc…) Outbound leads can be formatted for MSword, MSExcel/CSV with the push of a button. Users or Branchs with more advanced systems can also receive leads via a HTTP post method. Exports/Sales can be tracked by affiliate, by client/user/employee, and also by sales rep. Users/Employees can return bad leads directly into the database, which you may approve or deny.

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Maintain absolute control over every lead. Querying, selecting, rejecting and processing orders is very simple. Once an order is processed, the export file is placed on the server and accessible from a few different areas, the most convenient of which is the exports option. Simply click and automatically download the desired lead batch file..

With any lead generation website, bogus data is bound to enter the system. Managing the bad data is essential in cost management, and more importantly, to avoid paying for bogus data when your affiliates send you the web traffic bill. The site administrator can process single or multiple returns for each user, or query specific returned leads for analysis. The administrator can also review, accept or deny returns submitted by users into the user return interface.

Each user has a secure account which allows them to submit bad leads directly into the database, saving the administrator the tedious task of inputting returns daily. Where applicable, the user is not credited until the return is approved by the adminsitator.

Users can view their account activity, to help them track their day to day leads and returns. They can view each day’s activity, and the date range can be controlled by the user. Finally, clients can check on the status of their returns. They will either be accepted, declined or pending. The return status is determined by the administrator. The system currently allows 7 days to return a bad lead.

Click here to visit LeadPartnet.NET's Client Administrative Interface


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